Visit Jersey has created a new marketing campaign titled ‘Restore Your Balance’, to raise awareness of the destination’s varied product and to attract more visitors both on and off-season.
The campaign sees the tourist board continuing its message of Little Island Big Spirit, emphasising that Jersey is the ultimate island break for visitors looking to reconnect with loved ones and revitalise after a tough year.
Under the campaign, Visit Jersey has launched four inspiring itineraries focusing on nature, adventure, family and heritage, which aim to restore visitors’ balance and sense of wellbeing.
Amanda Burns, chief executive at Visit Jersey, said: “We are incredibly excited to launch this campaign at the start of what we believe will be a strong year for domestic travel.
“Now is the time to remind potential visitors that our tranquil island offers the chance to reconnect with our families and friends, whilst being surrounded by nature which will restore balance and lift spirits.
“As restrictions ease, we very much look forward to welcoming first-time and past visitors back to our shores once again.”
After a series of lockdowns, the tourist board is encouraging visitors to get outdoors to embrace the…