New tourism campaign from Caribbean hotspot Jamaica | News

Jamaica has long-held an outsized influence on global culture through entertainment, cuisine, sports and beauty.

Always in search of larger-than-life experiences for its visitors, the Caribbean destination has now created an exciting new way to enjoy the island and visit its iconic spots.

The content series “Chill Like a Jamaican” is the island’s invitation to the world to slow down and enjoy island time, first digitally and then by visiting Jamaica.

With consumers needing a break from this quarantine, Jamaican celebrities and local tourism leaders have come together to show fans how to “chill” with a Jamaican twist on food, fitness, cocktails and more.

The series follows Olympic gold medallist Shelly-Ann Fraser-Price; master blender Joy Spence of Appleton Estate; Pepa of the Grammy award-winning duo Salt-n-Pepa; Miss Jamaica World and Miss Jamaica Universe Yendi Phillips; and dancehall artist, BayC as they “chill”. 

“Each Chill Like a Jamaican video showcases Jamaica’s iconic offerings, reminding locals and visitors alike of their favourite experiences,” said Donovan White, Jamaica director of tourism.

“Our vibrant culture takes centre stage displaying what makes Jamaica the Heartbeat of the…