Over the past few months the tourism industry has faced enormous challenges.
Nevertheless, the desire to travel connects people everywhere across borders – even in what is often called the “new normal”.
In response to this demand, ITB Berlin and the Berlin Travel Festival are now joining forces at Arena Berlin to organise a unique platform in order to show the industry ways in which they can exit the crisis together.
At this hybrid event – entitled ‘We Love Travel – a tourism recovery pop-up’ – the decades-long experience of ITB Berlin will encounter the fresh, dynamic spirit of a festival.
The show is scheduled for October 16th-18th.
“During the coronavirus crisis the thing that struck us most was that nothing can replace the magic of personal contact – a smile, a handshake, proximity to one another.
“Tourism is and always will be a people business,” said Julia Sonnemann, PR manager of ITB Berlin.
“What we now need more than ever is a physical platform to revitalise the industry, make new contacts and re-establish relations.”
Thus the three-day event will gather all the players – tourism professionals, hoteliers, restaurateurs, travellers and content creators, along with Instagrammers and…